Apple allows in-app tipping for content creators

Yingke users can buy expensive virtual goods and send them to content creators who cash out a portion of the gift’s cost. Image via A16Z
Yingke users can buy expensive virtual goods and send them to content creators who cash out a portion of the gift’s cost. Image via A16Z
Author

13 June, 2017

It is important to note that Apple cracked down on unofficial tipping, which was a way around the 30 percent fee on in-app purchases by highlighting how the tips were donations rather than actual purchases.

In some parts of the world - notably China - tipping through apps has become very popular. Plus, once the user leaves a rating, the prompt will never appear again.

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Apple did not have a rule in place about how tipping was classified. About a tenth of WeChat's 889 million users have used the feature, with half of them claiming that they spend 5 yuan to 10 yuan per month on tips, which is around 72 cents to $1.45. Now Apple has kept its words and made the latest version of App Store Review Guide makes it mandatory for developers to use App Store rating API. Among the many ways that our apps get on our nerves is when they repeatedly pressure us to leave a review in the App Store, but as of this week, Apple is cutting back on those annoying prompts significantly. As long as they are okay with Apple taking 30%. But tipping, in the past, was unregulated and more loosely defined.

Not all developers out there want your birth certificate and bathing schedule, but enough have proven themselves less than scrupulous over the years, so anything Apple and Google do to help users limit data collection and location tracking is always welcome. In turn, creators will step up their game to make higher-quality content, making this a winning situation for all parties involved.


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