Rihanna launches Fenty Beauty - and there's something for every woman

Rihanna launches Fenty Beauty cosmetic line tonight!
Bless Everything, Rihanna Dropped Images of Fenty Beauty
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09 September, 2017

But that representation elation didn't last long.

Rihanna is on the cover of Elle magazine once again and she is taking over the beauty industry with her Fenty Beauty line of cosmetic products. "There are endless options when it comes to makeup".

It was a solemn moment on what was an otherwise festive occasion, as Rihanna launched the beauty brand that has had social media buzzing for weeks with its hints at celebrating diversity.

Fenty Beauty The Killawatt Freestyle Highlighter in action. We are women and we have challenges.

After seeing swatches (below) and hearing buzz about the 40 different foundation shades, we literally jumped when we saw the products in their blush matte and white containers.

The line, which is now available to shop in Sephora stores, on Sephora.com and at FentyBeauty.com, is also financially accessible. Then, Ono applied the Pro Filt'r Soft Matte Longwear Foundation in the shade 330 alongwith the Match Stix Matte Skinstick concealer in the shade Almond to ideal the singer's skin.

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As a Pacific Islander growing up in Australia it has always been a little hard to gain access to makeup ranges that are suited to my darker skin tone. No one is ignored.

Looking for more style content? The very fact that a dewy, subtle inner gleam is the aesthetic focal point of the line seemed to say-imagine it in Rihanna's voice-"shine bright like a diamond". All covers feature Rihanna's products like the heart painted over her face using the Match Stix Highlighter in Unicorn. As for prices, everything hovers around the "what you'd pay for designer makeup" mark.

In-depth product reviews haven't quite rolled in yet-the line literally launched hours ago-but it looks like we can expect one from none-other than popular Nigerian beauty blogger, Jackie Aina pretty soon. "There are so many different shades and undertones".

Previously a face of Covergirl, this time round the range is completely her work rather than lending her name to a brand.

All in all, despite the fact that she is ultimate #humangoals in every respect, it's comforting to know that - just like us mere mortals - Bad Gal's love life also struggled to get off to a good start.


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