13 December, 2017
Yesterday, Netflix US tweeted a joke that a lot of people found amusing, but many other didn't for the tweet seemed to breach the privacy of users and their viewing habits.
This is not an isolated incident. "Who hurt you?" That's not your business Netflix, even if it's all a joke.
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There's no denying that Netflix is one of the greatest tech companies of our time. (Hi, Google, you're looking particularly attractive these days.) While it shouldn't raise any eyebrows that Netflix knows exactly how many times you've rewatched Parks and Rec this year, it is interesting to consider the ramifications of this data being accessible to different groups within the company. Claudia went on to say that she took no offense to this tweet, and if Netflix were to look at her data, it would realize that she has watched "at least one episode of Friends every day ... for the past three years". In it, they've confirmed that the figure in the tweet refers to collated trends - not individual viewing habits. Netflix, after all, produced and promoted the movie, which is in the vein of an uplifting, unapologetically cheery Hallmark film. One user even compared the tweet to "bullying".
On Monday, Netflix responded to TheWrap's request for comment on the tweet (and the drama that it ignited). But, clearly, some people really like it.
But tweeting at us like we're buddies who give each other shit for the things we like and then reminding us that they can see everything we do suddenly made Netflix seem a lot more sinister.
Hayley Tsukayama wrote this story, (c) 2017 The Washington Post.