Instagram's Feed Now Offers "Recommended" Posts

New Instagram test adds posts your friends like into your feed
Instagram becomes an interest network with hashtag following
Author

01 January, 2018

Well, the new feature Instagram is quietly rolling out will throw the stuff the people you follow "like", right onto your feed in a "Recommended For You" section. "It will contain three to five suggested posts", Tech Crunch quoted an Instagram spokesperson as saying late on Wednesday. The social media app will now be showing users recommended posts in their feed - a feature that will suggest posts based on those that have been liked by other accounts you follow.

This isn't the first time that recommended content has been pushed forward by the Facebook-owned company. You could also see what posts friends have been liking in the Following section, if you chose. It means users scrolling through their home feed will now no longer only see posts from accounts they directly follow alongside the ads. However, things have changed and Instagram users will now be viewing the content directly on their homepages.

As the Help documentation explains, you can only choose to temporarily hide the "Recommended for You" section. "Hiding" the posts will not permanently remove them from the main feed but it will hide them until the user has gone through all of the posts from accounts they are actually following.

Recently, Instagram has been focused on broadening access to posts and content beyond accounts that users follow.

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However, there is one fundamental difference between the hashtag feature and the new "recommended posts" feature.

According to reports, the feature was spotted while still in development and it seems that the social media giant has achieved refining the algorithm needed to pull off the recommended feature. Just tap the three-dot menu above the post, and then press "Hide".

But even still, its appearance has irked some users, who prefer the classic experience - including, in many cases, the chronological feed.

IG hasn't yet confirmed a date that the "Recommended for You" transformation will be complete on both iOS and Android.


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