The Weeknd dumps H&M after monkey sweatshirt ad

H&M has been accused of racism after it featured a young black boy in a
H&M has been accused of racism after it featured a young black boy in a"coolest monkey in the jungle hoodie
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09 January, 2018

The clothing chain has pulled the ad and issued an apology, which was obtained by Buzzfeed News. The ad appeared on the Swedish retailer's British online store.

The fashion retailer faced fierce backlash after the picture showing the child in the green top appeared on the brand's United Kingdom website.

In a statement, H&M said it agreed with those who were "upset about the image". "We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues".

H&M in 2015 came under fire for a similar faux pas when the company's South Africa division debuted an ad campaign that was absent of black models.

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The damage, however, had already resulted in a series of artists boycotting H&M. The words "King of The World" hang just above his crown and the "H&M" logo was edited in letters so that it reads "SHAME".

"I'm deeply offended and will not be working with @hm anymore", he wrote. And that's that on that.

"This is how we should represent our men as kings thank you!", one person said, while another added: "Yaaass, you're so, you're so, you're so AWESOME!"

At the time of writing, the hoodie is still available on the H&M site, although the photo featuring the child has been removed. "1+1=2 You should have known better #boycottHandM".


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