Sorry haters, Evan Spiegel is not sorry about Snapchat's redesign

Snapchat Now Offers Stories Analytics To The Platform's Influencers
More than a million sign petition calling on Snapchat to reverse controversial redesign
Author

16 February, 2018

"For example, one of the complaints we got was 'Aww.I used to feel like this celebrity was my friend, and now they don't feel like my friend anymore.' And we're like, 'Exactly".

Spiegel said on the current earnings call that the first response to the program update had been positive.

The photo and video-sharing app has updated to separate content and interactions with friends from public and branded content from news services and other businesses.

'There is a general level of annoyance among users and many have chose to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that's how annoying this new update has become, ' it says. They're not your friend'.

Now, there's a designated page for publishers and a page for friends.

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The Snapchat support Twitter account tweeted that the company was aware of the issue and was working to resolve it but that in the meantime, users should stay logged into their accounts.

Nic Rumsey, who set up the petition, wrote that some are using Virtual Private Network (VPN) apps in order to access the older version of the platform: "That's how annoying this update has become", he said. No timeframe for that fix has been provided at this time, so it's hard to say how long some users will be locked out. Even the complaints we're seeing reinforce the philosophy.

Snapchat isn't the first to make a change like this, with Facebook recently introducing an algorithm that prioritises posts from friends and family over branded content.

Snapchat says it is aware of the issue and is now working on a fix. The redesigning of the app has been the most waited among the audience of the app and has earned over 171,000 one-star reviews over the last month on the App Store, according to the report provided by App Annie. In the same way, users will be able to see the total time spent by viewers on a particular post.


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