Amazon breaks Premier League hold of Sky and BT with streaming deal

Executive Chairman of the Premier League remembers Vic Wakeling
Image Premier League executive chairman Richard Scudamore
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08 June, 2018

In February, Sky Sports paid £3.58bn for four packages, while BT Sport spent £295m on another package. BT bought the other package for £885m, down from its current £960m and for fewer matches.

The deal will run between 2019 and 2022 and it will come at no extra cost to Amazon Prime members who will also be able to watch a full highlights show from the Premier League every week.

Specifically, Amazon gets 10 games over one of the Premier League's busy public-holiday periods, likely Boxing Day, Dec. 26., and 10 during one of the league's program of midweek fixtures.

Today's announcement also confirms that BT Sport has won the rights for the same 52 Premier League games in the Republic of Ireland.

The online retail behemoth and streaming service becomes the first over-the-top streaming service to successfully bid for exclusive Premier League rights and joins pay-TV rivals Sky and BT in next year's line-up of providers.

Amazon is only showing 20 live matches per season starting in 2019 on Prime Video, which is available through a standard Prime membership at £79 a year or standalone Prime Video membership at £7.99 a month in the United Kingdom, as well as weekly highlights of the matches throughout the season.

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There are still a number of overseas deals to be completed but it is expected that the Premier League will double the #3bn it received in overseas revenue from the previous three-year cycle.

Add Sky Sports Main Event to this (which comes with Sky Sports Extra) for £27.50 a month, and the £7.99 for Amazon Prime Video and you reach a grand total of £66.48.

A fraught divide between the clubs in recent years had centred on leading clubs demanding a greater share of the global revenue stream.

Premier League executive chairman Richard Scudamore said: "BT Sport is an excellent partner for the Premier League and has an established track record of showcasing the League and the clubs with innovative and engaging content".

"This new agreement will continue that trend with a subtle change that further incentivises on-pitch achievement and maintains the Premier League's position as the most equitable in Europe in terms of sharing central revenues". For U.K. soccer fans, the fragmenting rights deals mean they need multiple subscriptions to see all games. The Sky, BT stranglehold was always going to break up with so many packages being offered so customers now face three subscriptions to pay for.


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