Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

Colin Kaepernick
Big & Rich Singer Promotes Nike Boycott in Response to Kaepernick Ad Campaign ‘Reebok Here We Come’ The Associated Press 4 Sep 2018
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04 September, 2018

"We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes".

But the new ad honoring Kaepernick is the first Nike has rolled out of the player since 2016, which is the a year ago the former quarterback played in the league.

Kaepernick tweeted the same image as Rovell with the words, "Believe in something, even if it means sacrificing everything".

Kaepernick - who led the 49ers to the Super Bowl in 2013 where they lost to the Ravens - was the catalyst for the ongoing protests of NFL players kneeling during the pre-game playing of the National Anthem.

That decision sparked protests across the country, and grown into one of the most polarizing issues in sports, with President Donald Trump loudly urging the league to suspend or fire players who demonstrate during the anthem.

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The NFL season will start Thursday, and Kaepernick remains unsigned. In May, though, NFL owners approved rules that would force players to stand on the sideline or remain in the locker room during the anthem and teams with players who did not comply with the new policy would be subject to league fines. Trump said owners should "fire" National Football League players who protest the anthem and referred to them as "son [s] of b--". A similar grievance is still pending by unsigned safety Eric Reid, who played with Kaepernick in San Francisco and joined in the protests.

Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.

Mahmoud Ahmadinejad, the former president of Iran, took to Twitter Monday to decry Kaepernick's exclusion from the NFL's upcoming season.

Nike signed Kaepernick in 2011, and according to ESPN, have not used him in its campaigns since 2016. Kaepernick has remained unsigned since he became a free agent after the 2016 season and now is suing the NFL for collusion between the league and its owners to keep him out of the league.


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