Coca-Cola May Foray Into Cannabis-Infused Drinks

Coca-Cola, Aurora in talks about making cannabis-infused drinks: report
: Coca-Cola is 'closely watching' the cannabis space — and is reportedly eyeing a deal with one of Canada’s biggest producers (KO)
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18 September, 2018

The company is the world's largest beverage maker, responsible for 1.9 billion of the 60 billion beverage servings every day.

The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis to develop the beverages, according to a report from BNN Bloomberg Television. It is believed to have anti-inflammatory, anti-nausea, anti-seizure effects, and because it doesn't make the user intoxicated, CBD products are marketed as having some of the benefits of cannabis without the intoxication.

A spokeswoman for Aurora Cannabis said the company has expressed interest in infused drinks and intends to enter that market, but it does not discuss business development initiatives until they are finalized.

Coke stock gained slightly on a NY market weakened by concerns over trade tariffs.

The CBD drinks would likely aim to ease inflammation, pain and cramping, the BNN report said here&_gucid=&_gup=twitter&_gsc=gQCuZEQ. The drinks would not include THC, or tetrahydrocannabinol, the chemical that produces a high.

Although Canada is gearing up to legalize marijuana for recreational use on October 17, beverages infused with the plant's active ingredients won't be legal until sometime in 2019.

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Talk of a wellness beverage is reminiscent of Coca-Cola's 1880s roots as an elixir infamously containing a dose of cocaine derived from coca leaves, an ingredient phased out of the drink more than a century ago.

The company is interested in cannabidiol oil in particular, one of two primary marijuana molecules. She said she would not be surprised to hear of a similar deal by PepsiCo for its Gatorade drink.

Kent Landers, a spokesman from Coca-Cola, declined to comment about Aurora. Other stocks in the cannabis industry got a boost, with Tilray Inc. adding as much as 9.4 percent in response to Coca-Cola's interest.

Canada legalised cannabis for recreational use in June this year.

Several U.S. states have legalized marijuana but it remains against federal law.


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