18 October, 2018
The agreement is part of a broader deal between DAZN and Golden Boy Promotions, the fight organization founded by former champion boxer Oscar De La Hoya. DAZN made a big splash over the summer by signing promoter Eddie Hearn of Matchroom Sport, with a stable including unified heavyweight champion Anthony Joshua, to an eight-year, $1 billion deal.
"This is only from my hard work", Canelo told ESPN of this record-breaking contract (via MMA Mania). HBO and Showtime typically charged $80 per fight, but on DAZN, his two fights per year will be available to those who pay $9.99 per month for the streaming service. That fight, like most of boxing's biggest, was shown on pay-per-view.
As part of the partnership announced Wednesday, Golden Boy Promotions will put on up to 10 high-caliber fight nights per year that will stream live on DAZN beginning in early 2019.
"If he wants to return, I ask him to look my way to give a great fight to the fans". "DAZN has the ideal platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways". It cost $84.95 to be seen in high definition.
"At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans". "We are committed to making this sport as accessible as possible and at an affordable price for all the fans".
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The lucrative deal comes on the heels of HBO recently announcing its plan to pull the plug on its boxing coverage by the end of 2018, forcing Alvarez and others to seek new broadcast homes.
Overall, super, super stuff for boxing.
Lionel Messi, who earned $111 million previous year, is likely to be his main competition for the highest-earning athlete title, but reports indicate that Alvarez could have earned upwards of $120 million for 2018 by the time of his debut fight with DAZN. "DAZN has the ideal platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways".
DAZN, which is owned by the United Kingdom -based Perform Group and overseen by former ESPN president John Skipper, also signed an exclusive deal with the World Boxing Super Series to stream a trio of tournaments promoted by Sauerland Events. "By bringing Canelo's fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers - a truly transformational moment for our business and the entire industry".