06 November, 2018
Most notably, Target announced it is offering all of its customers free two-day shipping until December 22 with no order minimum.
There is no minimum purchase price.
In its new announcement, the company again made the case for its flagship membership program, disclosing for the first time that more than half of U.S. Prime members live in an area served by the company's expanding same-day Prime Now delivery service.
As part of the promotion, the online retailer is waiving the $25 purchase minimum for non-Prime members starting Monday.
"Amazon's move to give free shipping for all this holiday supports [the] thesis that retailers are catching up on Amazon with supply chain speed, fulfillment and delivery", Konik wrote.
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Amazon hasn't revealed yet when this promotion will end, just that it applies to "orders that will arrive in time for the Christmas holiday". For instance, Amazon's non-Prime free shipping program includes hundreds of millions of items, far more than Walmart's entire online selection of over 75 million.
Like previous years, Amazon UK will offer 'Deals of the Day' every day throughout the period across the site along with 'Lightning Deals' - products available at a discount, in limited quantities, for a short period of time - with new deals becoming available as often as every five minutes.
Amazon's response is to make its own shipping offer for the holidays. And even beyond groceries, Prime members can use Prime Now to get one- and two-hour delivery on tens of thousands of items across dozens of categories in 30 major cities, ideal for last minute parties, gifts or travel.