Apple Music faces fresh competition from Amazon’s new free option

Author

20 April, 2019

Amazon and Google both have revealed free versions of their music streaming services, ramping up pressure on Spotify's place as the world's most popular music streaming app. This is further competition for Apple Music and Spotify, who are battling it out in the paid music subscription business. It's specifically geared for customers who own Alexa-enabled devices but aren't Prime members or subscribers to Amazon Music Unlimited. All Alexa devices owners will now have access to play a station based on a song, artist, era, and even genre. On the other hand, Amazon Music Unlimited, which costs $9.99 per month (roughly Rs. 700), offers around 50 million tracks.

The two technology giants will launch their free services for their respective smart speakers: the Amazon Echo and Google Home.

Credit: Tom's GuideBillboard reported last week that the company was planning to launch the new tier to compete with Spotify, offering to pay some record labels on a per-stream basis.

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According to a blog post, US users "who do not yet have a Prime membership or a subscription to Amazon Music Unlimited" (yet, Amazon says) can now listen to select playlists and stations for free.

Google notes that you can't pick and choose which songs or albums you want to listen to - you can only listen to pre-populated playlists.

The new service will feature general-interest playlists like "Pop Culture", 80s music and country, Amazon said in a statement.


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