Jaguar Land Rover to make only electric or hybrid cars by 2020

The Jaguar I Pace Concept
The Jaguar I Pace Concept

08 September, 2017

Every new Jaguar Land Rover will be electrified from 2020 as the British vehicle giant responds to increasing demand for eco-friendly models.

JLR joins other automakers in pivoting toward EVs but its move is less aggressive than plans by Volvo Cars, which intends to offer only hybrid or battery versions of its new models starting in 2019.

Jaguar Land Rover has set out its commitment to the electrification of its vehicles, saying that all new vehicles from 2020 will come with electric options, be that fully electric, plug-in hybrid or mild hybrid.

Tim Hannig, director of Jaguar Land Rover Classic, hopes this merging of the legendary looks at the E-Type-a vehicle that Enzo Ferrari is reputed to have called "the most lovely auto in the world" after its 1961 debut-with next-generation propulsion technology, a model that can be used for other vehicles. That means that the way Jaguar Classic has designed this package, it could be adapted to work in any XK-engined classic, from XK120 to XJ6.

For now the E-Type Zero remains a prototype vehicle, but there's serious production intent if customer interest is strong enough. It features a fully electric drivetrain in a break from convention. Hannig went on to say: 'Our aim with E-type Zero is to future-proof classic auto ownership.

Jaguar Future Type
Dawn Patrol at the Pebble Beach Concours dElegance

The first Jaguar to feature all-electric power will be the upcoming I-Pace SUV.

Jaguar's electric line up for the future - from left the Jaguar E-Type Zero, its first all-electric auto, the Jaguar I-Pace compact SUV and Jaguar's futuristic electric concept vehicle.

Earlier this year both the United Kingdom and France outlined plans to ban the sale of diesel and petrol-fuelled cars by 2040.

- "We are future-proofing our heritage", says JLRCEO Ralf Speth. Sayer is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks.

You can see the magnificent vehicle on display at the Jaguar Land Rover Tech Fest at Central Saint Martins in London from 8-10 September. Other than its electric powertrain and modified instrumentation the vehicle is completely original in specification.

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