Apple Reportedly Acquired AR headset Startup Vrvana for $30 million

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset
Report: Apple has acquired mixed reality headset developer Vrvana for $30M
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23 November, 2017

Apple has reportedly declined to comment on the acquisition but didn't deny it has happened; this isn't surprising as Apple is tight-lipped about pretty much everything it does.

If Apple has acquired VRvana and its headset technology, it would certainly stand it in good stead for the self-contained AR headset it's rumored to be developing for a 2020 release. Apple shares were slightly higher in premarket trade, and have gained 49% in 2017, while the Dow Jones Industrial Average has gained 19% and the S&P 500 has gained 16%.

So what attracted Apple to Vrvana in particular? This acquisition is perhaps the clearest indicator yet of what the company is hoping to develop. Several of the start-up's employees are already working in Apple's California offices.

Apple can utilize Totem's technology in its upcoming device as the reports suggest that the iPhone maker is working on some sort of AR headset or smart glasses product. The Vrvana site is now still up, but it stopped updating social accounts and news in August of this year.

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Thus there's no clear fact about the existing products of Vrvana, or any product roadmap of its current business-It has worked with Tesla, Audi, Valve, and other under the NDA and will be making its way to Apple. That piece of hardware never came to market, but the engineers behind it will not have a chance to contribute to something potentially bigger.

Specifically, Totem relies on an array of cameras to enable 6DoF tracking and capture live views of the outside world for display on OLED panels located in front of a user's eyes.

As of now, Apple has been really complex about the state of AR and VR hardware in today's market, and in this game, it has made it's handless significant than it really seems.


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