Tencent Gains Exclusive PUBG Operating Rights In China, Vows To Demolish Cheaters

China isn't locking out PlayerUnknown's Battlegrounds yet
Tencent wins rights to officially release PUBG in China, will 'accord with socialist core values'

24 November, 2017

The game has been unofficially playable in China for some time through Steam, but the partnership would allow Bluehole to bring PUBG over in an official (and government approved) capacity, though it won't be without some alterations.

With 22 million people around the world owning PlayerUnknown's Battlegrounds accounts, having half of the game's players occupy servers that aren't their own local areas affects each game's lag and bullet detection.

Thankfully, PUBG Corp. and Tencent have finally come to an agreement that will see Tencent publish and PlayerUnknown's Battlegrounds in China, as announced in a press release.

Chinese content authorities were said to have considered blocking "PUBG's" release because the game "severely deviates from socialist core values".

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Previously, China was eyeballing a ban for the popular Battle Royale game due to its refusal to adhere to the country's strict social values.

PUBG in China will therefore be "different" and "catering to the preference of Chinese gamers", according to its South Korean creator, PUBG Corp. However, the localisation process not only includes text translations into the new language: it'll also have an impact on the game's content.

Last month's congress, which happens only twice a decade, put Chinese President Xi Jinping and his consolidation of power in the global spotlight.

In its latest statement, the company said it would highlight the spirit of teamwork and fair competition from PUBG and ensure it delivers "healthy, positive cultural and value guidance, especially for underage users".

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