Google's struggling Pixel sales invite comparison with Microsoft's smartphone failures

Google Pixel 3a Geekbench listing
Google Pixel 3a Geekbench listing

01 May, 2019

Sales of the Google-made Pixel smartphone are falling, company executives said in its first quarter earnings call on Monday - further pointing to the tech giant's struggle to build a meaningful hardware business.

Hardware stats are not posted separately by Google and the figures are instead reported under the "Other revenues" category.

Alphabet's chief financial officer, Ruth Porat, says Google has revealed that industry-wide pressure on high-end phones was the main cause that led to Pixel's poor sales during the first quarter of 2019.

"Phones definitely across an industry, I think we are working through a phase where there is definite year-on-year headwinds", Pichai said, never explaining what those "headwinds" actually entail.

This comes ahead of the smartphone's official unveiling alongside its larger sibling, the Pixel 3a XL, on May 7 at the company's 2019 I/O developer conference. Moreover, Google has already reduced the price of its brand new Pixel 3 and 3 XL by $200 on its online store.

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While Google is poised and ready to expand the Pixel family, leaks are still coming in. Based on the latest rumours, Google will debut a pair of brand-new Pixel smartphones alongside Android Q next week.

She did not elaborate on what the pressure were but many speculate it is the stiff competition between Samsung and Apple.

Now, although Google Pixel flagships model failed to reach the set annual sales target, the upcoming mid-sized phones might manage to change that.

Some have questioned why Google would even bother with a cheaper family of Pixel phones given that 1) customers could just buy an older Pixel 2 with decent hardware specs, or 2) take advantage of the many promotional offers that have been available for the Pixel 3 since its release. Lastly, the Pixel smartphones are Verizon exclusive and this has likely limited demand too. The Pixel 3a duo is has been surrounded by numerous leaks.

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